Tourism Malaysia is setting an ambitious target of welcoming 27.3 million foreign tourists in 2024, riding on the wave of optimism fueled by a series of strategic initiatives and the success of attracting over 20 million foreign tourists last year, surpassing the goal of 19.1 million.

Director-General of Tourism Malaysia Datuk Ammar Abd Ghapar expressed confidence in reaching this year’s target, attributing it to the government’s supportive measures such as the charter flight matching grant incentive, the Visa Liberalisation program, and enhanced tourism promotion activities overseas.